2.Expedia Premium Customer Appreciation Program Operational Procedures:

Customer Screening: Export a list of high-end users with ≥10 annual trips from Expedia’s backend system. Categorize them by core markets such as North America and Europe. Exclude users who have received gifts within the past 3 months to ensure precise targeting.

USB Drive Customization: Select 32GB blue-striped USB drives. Imprint the Expedia brand logo on the side of the drive and the dust cap. Packaging: Use travel-themed card boxes labeled “Expedia Travel Exclusive Storage Tool.”

Content Pre-loading: Uniformly install the Travel Itinerary Management Package (including Excel itinerary planning templates and PDF international travel tips), plus exclusive Expedia premium user coupons (hotel/flight discounts valid for 3 months). Verify content integrity after pre-loading.

Distribution & Delivery: Shipped via local courier with a thank-you card (“Thank you for your 10+ trips this year. This USB drives you on every journey”). Two days after delivery confirmation, users receive an email detailing the USB’s discounts and travel resource usage tips.

Follow-up Engagement: Discount coupons are synchronized to users’ Expedia accounts and linked to their booking portals to boost repeat purchase conversions.

Other usage scenarios

1.United Airlines Frequent Flyer Reward:

Distributed to Silver Card members and above, featuring a USB drive preloaded with flight schedules and airport lounge guides, bearing the airline’s logo to enhance member benefit recognition.

2.Singapore Airshow Professional Visitor Gift:

Distributed in the business negotiation zone, preloaded with exhibitor directories to meet aviation professionals’ data storage needs.

3.American Airlines Academy New Student Welcome Kit:

Preloaded with introductory course materials, serving as a learning storage tool tailored to aviation studies.