As a gift, it is suitable for the following enterprises:

• Zespri: Used at global distributor conferences and consumer engagement events to strengthen brand presence;
• Retail giants (e.g., Walmart, Tesco): Serves as a purchase-with-purchase gift for fresh produce categories or membership benefits;
• Agri-tech companies (e.g., New Zealand Agri-Tech): Used as industry networking gifts tied to agricultural business scenarios.

Also suitable for: International food exhibitions (e.g., Food Expo Cologne, Germany), agricultural import/export trade sectors, and agtech industries—where the gift aligns strongly with event themes.

For business partners (e.g., fresh produce/food suppliers):

• Event Gifting: Distribute customized USB drives as promotional gifts at annual supplier conferences and new product collaboration meetings.
  • Custom Content: Preloaded with Walmart’s fresh produce supply chain collaboration case studies and next-quarter procurement requirements, featuring a joint logo of Walmart, Zespri, and the partner.
  • Thematic Messaging: When presenting the gift, explain: “This kiwifruit-themed USB drive symbolizes our core fresh produce collaboration and represents ‘efficient data transmission’ in the supply chain” to align the gift with business objectives.